The Real McCoy's
Joe McCoy Lot. 901 Denim
The Real McCoy’s Joe McCoy Lot. 901 Denim
The common attraction to the details in vintage denim are what initially amazed collectors. Perceptions towards denim have changed over times: people substituted their concerns with the quality and intricacy of the fabrics construction for attention to weight and thickness of the denim.
With the inevitable oxidation of indigo on the collectable vintage jeans over time, the colour deepened and vintage seekers became enamoured by the wrong colour tone of blue.
Joe McCoy was focused on deciphering a perfect balance between actual reality of vintage denim and exaggerated reproductions.
Through a combination of trial and error, Joe McCoy was able to develop a fabric that is the ideal balance between new and old. Due to the unsanforized nature of the denim, the deep loom state denim will achieve its ideal density after a water soak will yield shrinkage of the fabric. This epitome of a perfect pair of jeans is what they would refer to as The Real McCoy’s standard.
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